As you may have already experienced, Rinagro is active in several countries. We now have a considerable customer base in the Netherlands, Germany, Luxembourg, Denmark, Belgium and Canada that we can supply.
Climate change and the deterioration of soil quality are increasingly becoming a daily topic. Based on this, a cluster of Dutch sustainable innovative companies traveled to Poland last year to attend an agricultural fair. This was the AgroShow in Bednary. The Dutch participation in this fair arose from the initiative of the soil improvement project, which the cluster of companies had been setting up for some time.
In this soil improvement project, Dutch companies join forces to help Polish farmers to improve the soil in a sustainable way. This project was officially signed at the end of 2022 and started as PIB soil improvement (Partners International Business) Poland.
In January, the cluster was again in Poland, again for a trade fair. This time in the city of Poznan at the Polagra Premiery. A beautiful covered fair in the city itself.
Moreover, the group of Dutch companies within the PIB had also grown in the meantime. Each of the companies was allowed to present themselves at this fair on a specially designated stage part within the conference halls. We were able to address a varied audience consisting of companies, universities and farmers.
A weekend in Poland in January can still be traveled in terms of distance… Rinagro was also invited to the other side of the ocean. In California, a Dutch delegation was expected from a trade mission. With the problems and challenges prevailing there, there was serious interest and demand for our products.
Both the universities and the farmers and business community there were enthusiastic. That is why we have decided to start preparing all documents in order to eventually be able to deploy our solutions in the United States as well.
You may think, but if Rinagro already exports to Canada, then America is also arranged that way, right?! That’s how we thought at first, but this turns out to be a great challenge for us.
In addition, a trip to Canada was planned in mid-April to properly map out the current status and challenges there. Visiting and contacting livestock farmers, arable farmers, working groups, companies, governments and universities were the main objective of this trip.